Equity release advisers urged to advertise

A study by the Equity Release Solicitors Alliance (ERSA) conducted on 425 equity release customers in August reveals 32% are making decisions based on advertising. The results also found only 7% relied on word-of-mouth recommendations when looking for their equity release product. The number of respondents who shopped around online dropped from 35% in April 2009 to 26% in August. Claire Barker, chairman of ERSA, says the results show IFAs must consider all communication mediums available to maximise exposure to potential consumers. She adds: "These include increasing their online ...