Royal Liver celebrates five years in the protection market

The first ever e-only protection provider, Progess introduced tele-underwriting, Straight Through Processing (STP) and client wet signatures (at the end of the application process). To mark its birthday, the company commissioned a branding exercise, as a result of which it has relaunched its website (www.ifa.royal-liver.com). Helen Southgate, senior marketing consultant at Progress from Royal Liver, says: "We have simplified our messages and navigation to give users a clear focus of where to find the information they need. We have aimed our new website at the more ambitious adviser wh...