Aviva has reduced the number of doctor reports requested for life insurance applications by 60%.
The provider says this has been achieved by using nurses and underwriters to capture extra medical information. It is placing the emphasis on underwriters to make faster and better decisions, which are often not helped by collecting doctors' reports. The initiative's benefits include: • Customers are getting cover quicker, due to reduced application time; • Advisers spend less time on administration; • Saves money on doctor reports; • Reduces demands on GPs. Whilst Aviva will continue to need doctors reports for some applicants to offer the fairest and most competitive terms, t...
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