IFA launches pay-as-you go service for mass market

Laura Miller
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An IFA who specialises in high-net-worth (HNW) business is launching a "mass-market" firm offering partial pay-as-you-go advice to people on lower incomes.

Steve Martin, head of Altrincham-based Smart Financial Planning, says he is reducing the quantity but not quality of advice, and is filling a gap left by IFAs who claim people on lower incomes will not pay for a non-execution service. An appointed representative of Smart, Zone Financial Planning in Glasgow will advise people who earn from £20,000 to £50,000 a year or with liquid assets of around £60,000. It will segment requests into mortgages, retirement, investment, tax and protection planning, and compile advice in the form of separate, price-banded fact-find reports. Customers ...

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