Lloyds disciplined over two 'misleading' TV ads

clock

Two Lloyds TSB adverts have been judged "milseading" by the Advertising Standards Authority (ASA).

A viewer complained one TV ad for Lloyds' Money Manager Service gave the impression the service was not yet available at the time of viewing. In fact, customers could register for the service online, ready for its launch, and in some places it was already available after a phased rollout. The ASA ruled the ad was misleading and should not be shown again in its current form. A second TV ad for home insurance was also banned. The ad showed a cartoon man discovering he had been burgled, and featured a voiceover saying: "We understand how upsetting it can be when things go wrong, wh...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

Labour's budget ‘main reason' for latest UK exits

Isabel Baxter
clock 17 April 2025 • 6 min read
UK inflation drops to 2.6% in March amid warnings of further price rises

UK inflation drops to 2.6% in March amid warnings of further price rises

Down two percentage points

Sorin Dojan
clock 16 April 2025 • 2 min read
Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

‘Hyper-personalisation and fintech disruptors are reshaping financial advice’

Sneha Shah
clock 15 April 2025 • 3 min read