A third of the industry believes comparison sites will be the most popular way to buy protection in a decade, while 66% expect fewer IFAs selling protection, according to the Protection Review.
The Protection 2021 survey - the Review's industry wide survey on what the market will look like in ten years time - and published in the Protection Review 2011 book today, found a remarkably pessimistic picture. Over half the industry expects to still be relying on doctor's reports for underwriting in a decade, again over 50% believe the majority of sales will be non-advised and almost a third say a generic advertising campaign would provide the biggest boost for the industry. Kevin Carr, chief executive of the Protection Review, commented: “This pessimistic view is inevitable when o...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes