Source's assets hit $10 billion and its flows compete with top players

Source's assets under management have reached the US $10 billion mark, it announced yesterday. Having joined the exchange traded products (ETP) market in 2009 it has come a long way but it still remains a small player in Europe. Assets under management (AUM) are just one factor though, according to Michael John Lytle, managing director at Source in London. "We have had huge growth. When you start from zero it takes a while to build the amount that sits in your funds. The key to us is what we capture in our flows. This year according to Deutsche Bank we are ranked third for capturing infl...