What advisers and investors need to know about thematic ETFs

In a crowded ETF market, it's not enough to offer thematic exposure at face value.  Investors deserve depth—rigorously designed funds that reflect the true potential of a theme while providing measurable outcomes.  Why is it critical for an ETF issuer to have domain expertise in the themes they invest in?  Domain expertise isn't just an advantage—it's essential. Designing a thematic ETF requires deep knowledge of the dynamics, trends and challenges within a thematic area.  Many issuers cannot design and build everything in-house and instead rely on off-the-shelf indices created ...