AWD sees 'no profit' in simplified advice

The company began a process of segmenting its clients earlier this year, with a proportion moving away from regular face-to-face advice to a telephone-based service. However, Patrick Connolly, head of communications at AWD Chase de Vere, said this service would not involve the recommendation or sale of any further products and ruled out any simplified advice. "It would be extremely difficult to make simplified advice profitable and there would be big risks in terms of suitability of advice," he said. Connolly highlighted the issue of properly documenting any advice process and the ...