Henderson Global Investors has bought in ex-Chelsea and current Real Madrid boss José Mourinho to front its latest ad campaign.
Premiership title winner Mourinho will appear in the group's new advertising campaign starting at the end of this month, with Henderson hoping Mourinho's star quality entices investors. The campaign will feature the "special one" in outdoor, online, national and trade press and below-the-line promotions. Andrew Formica, chief executive of Henderson, said: "We have worked hard over the last few years to bring together exceptionally talented and experienced people. There is a high energy at Henderson with a sharp focus on delivering superior investment outcomes for our clients. "José...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes