Pruprotect offers WoL with no additional underwriting

Only a declaration of health is needed from the customer to verify that their health conditions have not changed since the inception of the original policy. The provider is offering a choice of three amounts of whole of life cover: £25,000, £50,000 or a maximum option of 50% of the original sum assured up to £250,000. Cover will be index linked and on guaranteed premiums but the client must have been accepted on standard terms originally. Around 50,000 leads are being passed to brokers throughout the campaign which the insurer said gave a total potential APE of £9m. Pruprotect i...