'Awkward' conversations stop Brits talking about finances

It argued that as a result people are putting luxuries ahead of protecting their loved ones and securing their financial security. The Aviva Family Finances Report also identified that many people prefer to insure electronics or mobile phones than themselves. However the most revealing result was that families are avoiding the issue of what they would do if something happened to an income earner, because they find discussing their finances and mortality ‘uncomfortable', despite the potential emotional distress caused by not having protection. More than a quarter (27%) of families a...