Nine out of ten advisers back RDR consumer campaign

Cofunds research polling 614 financial advisers last month found more than 87% (537 respondents) gave their backing to a consumer-facing RDR campaign. Just 77 advisers, or 12%, said they did not favour a campaign aimed at end investors. In addition, 70% said they thought such a campaign would positively impact consumer perceptions of the sector's professionalism. Only 14% said it would not have a positive outcome. "With the amount of time, effort and money advisers have invested in RDR, it's understandable that they'd like to see that effort matched in raising awareness among the g...