AWD: 'We won't take on clients with £50k or less'

Nicola Brittain
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AWD Chase De Vere will take on no new clients worth £50,000 or less following the Retail Distribution Review (RDR), according to the group's head of communications Patrick Connolly.

Connolly's comments followed a discussion around the fact that advisers at the company have been asked to reduce their client banks to 250 clients per adviser over the last year. He said the vast majority of those removed from advisers will sit in this £50,000 or below category.  This ‘Primary' segment, worth £50,000 or less, will make up approximately 15% of AWD Chase De Vere's business. An Enhanced segment for the ‘mass affluent' will make up approximately 60% of business and clients in this segment will be worth between £50,000 and £375,000. A premium service for clients wort...

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