Sole trader to launch 'Facebook for advisers'

The site, called IFA Success, will launch next week and will resemble Facebook, LinkedIn or Yahoo Answers, according to Landa, except that it will be aimed exclusively at financial advisers.  The free site will allow advisers to specify their areas of expertise, refer business to one another, share documents, create blogs, chat online in real time and ask questions. Landa said the site will provide several benefits to members, including ‘do follow' links, which allow search engine spiders to follow links from a post or blog back to an adviser's site - thereby boosting the original sit...