Aviva: advisers can serve mid-market post-RDR

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Advisers can service the projected hard to reach middle-market post-Retail Distribution Review (RDR) with a good value proposition, according to Aviva.

Concerns have been raised that low net worth consumers are likely to be priced out of full advice from 2013 due to the change in legislation. "Inevitably there will be some customers who will be ‘orphaned' through the RDR," said intermediary director Andrew Beswick. "But I think a lot of IFAs will find a way to service their mid-market customers. "So the question is: how do they find a method and a model that allows them to service their clients profitably?" Beswick said a successful process could be less bespoke or have less frequency of contact, but insisted advisers must "unders...

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