Providers must be clear about the consumers they want to reach post-Retail Distribution Review (RDR) to bolster their adviser networks, Aviva has said.
Intermediary director Andrew Beswick said product providers have to evolve two aspects of their own proposition in order to strengthen their partnerships with advisers from 2013. "Firstly, providers need to be clear about what they stand for in the market," said Beswick. "They need to have the courage to say where they're really good. "If we take platforms as an example; there are 30-odd out there and they're typically saying we cater for high net worth customers. Providers need to be much clearer than that." But, they will also need to admit where they're not at their best - where...
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