G-day boosts Royal London's protection sales by 23%

Nicola Brittain
clock

The protection businesses of Royal London, Bright Grey and Scottish Provident, saw a 23% increase in new business during 2012, an increase it attributes in large part to the gender directive.

The group increased its premiums to £482m from £393m year on year. G-Day, or the Gender Directive, was the result of a ruling from the European Court of Justice stating that from the 21 December insurance companies would not be able to charge people different amounts based on gender.  A breakdown of the sales figures across the year also saw a significant increase in the number of women buying life policies with increases of 95% and 52% year on year for Scottish Provident and Bright Grey, respectively. Managing director of Bright Grey and Scottish Provident, Roger Edwards, said: "A...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Record protection payouts must spur advisers on

Record protection payouts must spur advisers on

These aren't products that sell themselves

Ahmed Bawa
clock 01 November 2024 • 5 min read
Could a broader advice definition boost protection's reach?

Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

Paul Yates
clock 22 October 2024 • 4 min read
Are we talking enough about protection and succession planning?

Are we talking enough about protection and succession planning?

Why are more IHT liabilities for gifts not being protected?

Naomi Greatorex
clock 30 September 2024 • 4 min read