G-day boosts Royal London's protection sales by 23%

Nicola Brittain
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The protection businesses of Royal London, Bright Grey and Scottish Provident, saw a 23% increase in new business during 2012, an increase it attributes in large part to the gender directive.

The group increased its premiums to £482m from £393m year on year. G-Day, or the Gender Directive, was the result of a ruling from the European Court of Justice stating that from the 21 December insurance companies would not be able to charge people different amounts based on gender.  A breakdown of the sales figures across the year also saw a significant increase in the number of women buying life policies with increases of 95% and 52% year on year for Scottish Provident and Bright Grey, respectively. Managing director of Bright Grey and Scottish Provident, Roger Edwards, said: "A...

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