Dentons adds online application form after adviser demand

Jenna Towler
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Dentons has developed an online application service for its self-invested personal pension (SIPP) products following adviser demand.

The provider said it would make the process easier for advisers and save time for both introducers and clients. The online application form pre-populates repeated fields and leads the adviser through the relevant sections, missing out those they do not apply. Director of sales and marketing David Fox (pictured) said it was important for the firm to develop its proposition and listen to advisers. "The pilot that was run with a number of key advisers was highly successful and a number of changes were made to the functionality to take their comments into account," he said. Lawrenc...

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