MAS beats satisfaction targets as online offering pays off

Carmen Reichman
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The Money Advise Service (MAS) has defied MPs' denunciation of its digital strategy by serving more online customers in the last year than "ever before" and surpassing satisfaction levels, according to its annual results published today.

The service, a 'free and impartial' financial guidance service for consumers, reported it received 16 million contacts from customers in the year between April 2013 and March 2014, compared with its annual target of 5.45 million. The vast majority of contacts were made online, which accounted for 16.3 million contacts, compared with 102,000 face to face, 75,000 telephone chats, and 30,000 webchats. The new figures also suggest more people are acting on the guidance they receive from the service, with 514,000 people taking money management steps between April and December last year, wh...

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