Advice needs to be 'commoditised' to attract consumers - Unbiased

Barrett (pictured) said advisers should benchmark their prices or show their "typical rates" in certain areas of service so consumers can shop around and do not feel "anxious" about seeking advice. Other professions, such as solicitors who traditionally charged hourly fees, have also started indicating prices for certain services, such as divorces, she explained. Post-Retail Distribution Review (RDR) rules stipulate advisers have to be transparent about their charges but they do not have to display them upfront. An investigation by consumer champion Which? in January this year foun...