APFA: Cost top reason two thirds of advisers reject clients

Carmen Reichman
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The majority of advisers have turned clients away in the last year, mainly because they were concerned the advice was too expensive, research from the Association of Professional Financial Advisers (APFA) suggested.

APFA found 61% of advisers had turned away clients during the 12 months to January 2015, up from 54% the year before. Of those, 57% had rejected people seeking pension advice while 43% did not feel they could give their clients advice on ISAs. The primary reason for not working with these clients, reported by 42%, was that advisers thought the services they offered were not economical based on the clients' needs and circumstances. In the year before 37% of advisers blamed affordability of advice for having to turn clients away. Director general Chris Hannant (pictured) called on...

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