Consumer group Which? is renewing calls for adviser firms to better display their charges online, arguing "good IFAs have nothing to fear" from doing so.
It argued consumers were unable to shop around for the best deals because few were given advance indication of what they could be charged. Which? analysed the websites of 500 IFA firms, and found 349 did not publish their fees online, while few others "clearly" displayed their fees or used illustrative examples. Many advisers have rejected calls to display charges online, with some arguing it is difficult to give visitors an idea of cost because client circumstances vary, and others claiming it gives competitors an advantage. Which? asked the IFAs in its survey how much it would co...
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