The magic number: Consumers see £121k as advice tipping point

Conversely, advisers see £30k as viable sum to trigger advice

Jenna Towler
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Consumers believe they need an investment or pension pot valued at almost £121,000 before advice is needed, research from Aegon suggests.

People are reluctant to pay for advice with assets lower than that figure, Aegon said. It added advisers think £30,000 is a viable sum to make advice worthwhile. But Aegon's research found only 6% of potential clients thought paying for advice on a pot of £30,000 would be worth it. The research comes as the government and Financial Conduct Authority (FCA) conduct the Financial Advice Market Review (FAMR) which hopes to close the advice gap. Aegon's research also found little correlation between how much people are willing to pay for advice and the amount of assets they have. It...

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