Platforms are breaking away from being one-stop shops offering everything, in favour of tailored specialisation, according to head of Standard Life's wrap platform David Tiller.
The trend is part of a progression from fund supermarkets to wraps to more specialist services, he said. "Until recently most platforms aimed to offer a wide range of services to a broad client base, but this is no longer a viable business strategy," Tiller said. "Platforms will be increasingly aimed at the retirement market, workplace pensions or D2C and this positioning is happening now." Pension freedoms have spurred the change, he said, as retirement becomes an "increasingly complicated market". "We are looking to use a platform investment hub to manage multiple portfoli...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes