Advisers shunning life and critical illness cover sales - research

Greater focus on investment

Hannah Godfrey
clock • 1 min read

Almost three-quarters (72%) of advisers believe there is a growing threat people will not have enough life insurance and critical illness cover as fewer intermediaries are selling it, research suggests.

Data from new life and protection firm Specialists4Protection.co.uk identified 8% of advisers saying they had stopped selling life insurance to their clients over the last five years, while 3% planned to do so within the next 12 months. A further 5% said they intended to stop selling life insurance "at some stage in the future". The corresponding figures for critical illness cover were 8%, 5% and 11% respectively. The research found the main reason for advisers wanting to stop selling life insurance and critical illness policies was an intention to focus on investments instead. Sellin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The return of redundancy cover – and why it's important

The return of redundancy cover – and why it's important

Standalone unemployment insurance is making a comeback

Kesh Thukaram
clock 02 April 2025 • 3 min read
PDG responds to FCA Pure Protection Market Study update

PDG responds to FCA Pure Protection Market Study update

Expanded terms of reference

Cameron Roberts
clock 31 March 2025 • 2 min read
FCA: Protection commission ban is potential 'extreme' market study outcome

FCA: Protection commission ban is potential 'extreme' market study outcome

FCA: 'We're going into this with an open mind'

Jaskeet Briah
clock 28 March 2025 • 3 min read