There is 'high untapped demand' for income protection cover, according to research from Zurich.
More than half of respondents to the firm's global survey (52%) reported they would consider buying this form of insurance, yet just over one in 10 (11%) of the UK working population have cover in place. The main reason given by individuals for not having income protection insurance was a perceived high cost. Those that report being willing to consider buying it said they would be prepared to pay around 5% of their monthly income for cover. In reality, however, the cost is significantly less at around 1% of earnings for a healthy, younger person. The majority of those surveyed (60%...
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