Millennials happy to pay £28.50 an hour for advice - research

'Generation Austerity' report

Hannah Godfrey
clock • 5 min read

Half of millennials are not prepared to pay for financial advice and, of those who are, the average amount they are willing to pay is dramatically lower than the industry average, according to a report from MRM.

Generation Austerity: Brexit and Beyond, which takes into account the views of 1,000 18 to 25 year-olds, is published as new services such as robo-advice raise doubts about the advice sector's ability to capture younger clients. According to the report, millennials would be willing to pay an average of £28.50 per hour for financial advice, which is considerable lower than the industry average hourly rate of £150 charged by advisers. The research shows that just over half (51%) of millennials would not pay for advice at all. Of the millennials who were prepared to pay for professional ...

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