Industry must embrace technology or 'face becoming obsolete' - Cicero

Higher income households receptive to tech-led advice

Hannah Godfrey
clock • 2 min read

More than a third of consumers would rather ditch face-to-face advice and engage digitally, yet the vast majority of advisers have no plans to offer digital services anytime soon, new research has found.

About 39% of consumers would embrace digital channels for keeping track of their finances, a survey by research agency Cicero found, yet a mere 28% of advisers have plans to digitise within the next two years. At the same time more than three-quarters (78%) of advisers recognise the benefits of technology as a value-add, according to Cicero. The agency surveyed 100 advisers and 500 consumers, and found although it was typically assumed there was less of a need and demand for technology among more affluent clients, higher income households were in fact more receptive to technology-led ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Back to school for back office systems...

Back to school for back office systems...

... while platforms deliver on service

Heather Hopkins
clock 07 October 2025 • 3 min read
The professional revolution: Control your own destiny, advisers, or someone else will

The professional revolution: Control your own destiny, advisers, or someone else will

What has advice tech given us?

Nick Ryan
clock 03 October 2025 • 4 min read
Advisers create own strategies to combat 'fragmented' back-office systems

Advisers create own strategies to combat 'fragmented' back-office systems

Frustration with ‘lack of seamless connectivity’ continues

Isabel Baxter
clock 25 September 2025 • 2 min read