Prando's Asset Management - Oh, the humanity

The chairman worries about finance getting in touch with its feelings

Julian Marr
clock • 3 min read

"So we're going to have some fun today with the idea of 'humanising' financial marketing, I trust?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week.

"You mean at the expense of that new marketing firm Uniquity that's been launched to help financial advisers with their marketing?" I replied. "As it happens, I think it's a rather nice idea." "You what now?" said the chairman, with an expression on his face that may actually have been in the region of concern. "What's wrong with you?" "Nothing more than usual," I shrugged. "I guess eight years working with an adviser marketing and communications website has mellowed me to the idea of finance being more touchy-feely. Anyway, what's the point of being a great financial adviser if nobody k...

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