Prando's Asset Management - Inappropriate company

The chairman considers the dangers of robo-advertising

Julian Marr
clock • 3 min read

"So how did all this inappropriate juxtaposition of Prando's ads occur?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Do we really have to talk about it?" he replied wearily. "This is one of the most embarrassing episodes in my career which, as you will be well aware, is really saying something." "I'm not here to make you feel uncomfortable - well, not much," I continued. "But I do find this whole business of evolving advertising technology fascinating. Not so long ago, organisations would simply take out a page in a magazine - or, more often, not if it was one I writing for - or they would rent some billboard space or perhaps do a bit of sponsorship. "Now, however, as it often does, technology has ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA CEO tells MPs watchdog 'welcomes debate' over regulatory easing

FCA CEO tells MPs watchdog 'welcomes debate' over regulatory easing

Speaking at Treasury Committee hearing after five-year plan release

Sorin Dojan
clock 25 March 2025 • 3 min read
Pivotal moment in advice: The power of a holistic and behavioural approach

Pivotal moment in advice: The power of a holistic and behavioural approach

The shift to outcome-based strategies

Rio Stedford
clock 25 March 2025 • 3 min read
FCA to publish smaller firm guide this year

FCA to publish smaller firm guide this year

Regulator has heard that smaller firms would like further Consumer Duty support

Isabel Baxter
clock 25 March 2025 • 3 min read