Pocket Risk has relaunched its risk profiling tool for financial advisers in the UK, introducing a behavioural finance aspect and focusing on client experience.
The tool offers a risk questionnaire formed of 15 questions in four sections: financial goals, financial situation, risk tolerance and capacity for risk. The firm also allows advisers to connect model portfolios to the profiler's algorithm, which means advisers can simply place clients into the correct risk-rated portfolio. Pocket Risk has been more popular in the US than the UK since its conception four and a half years ago, but founder John Ndege suggested its new behavioural finance questions offered something different to others in the UK market. Ndege said: "Risk profiling ...
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