Prando's Asset Management - Going to the dogs

The chairman inks in a new approach to marketing

Julian Marr
clock • 3 min read

"So you want to tattoo a chihuahua?" I said slowly to the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Or a whippet or a Weimaraner or anything with really short hair," he shrugged as he put down the mocked-up design he had just shown me. "Otherwise, of course, you wouldn't be able to see the tattoo properly. What sort of idiot do you take me for?" "I'd rather not say," I replied and then - because sometimes it's just easier to run with whatever the chairman wants to talk about: "So why not go the whole hog - well, dog - and pick one of those hairless breeds? You know - like the Peruvian Inca Orchid, the Argentine Pila or the Chinese Crested." "Top hairless dog knowledge," the chairman n...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: Are we seeing the end of US exceptionalism?

Darius McDermott: Are we seeing the end of US exceptionalism?

The Euro Stoxx 50 Index is up 10.8% since the start of the year

Darius McDermott
clock 03 April 2025 • 5 min read
AllianceBernstein bags two SDR labels on deadline day

AllianceBernstein bags two SDR labels on deadline day

Focus labels dominate market

Cristian Angeloni
clock 02 April 2025 • 3 min read
Investors take group action against RL360 over collapsed funds

Investors take group action against RL360 over collapsed funds

Claim brought to Isle of Man to seek compensation for losses

Isabel Baxter
clock 27 March 2025 • 2 min read