Prando's Asset Management - Going to the dogs

The chairman inks in a new approach to marketing

Julian Marr
clock • 3 min read

"So you want to tattoo a chihuahua?" I said slowly to the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Or a whippet or a Weimaraner or anything with really short hair," he shrugged as he put down the mocked-up design he had just shown me. "Otherwise, of course, you wouldn't be able to see the tattoo properly. What sort of idiot do you take me for?" "I'd rather not say," I replied and then - because sometimes it's just easier to run with whatever the chairman wants to talk about: "So why not go the whole hog - well, dog - and pick one of those hairless breeds? You know - like the Peruvian Inca Orchid, the Argentine Pila or the Chinese Crested." "Top hairless dog knowledge," the chairman n...

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