Prando's Asset Management - Vertically challenged

The chairman unveils his Eccentric-UnIFAcation plan

Julian Marr
clock • 3 min read

"Please can we talk about literally anything else apart from platforms?" begged the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him last week.

"Fair enough," I said. "I've certainly had my fill of the subject this week - from the publication of the terms of reference of the FCA's market study on Monday morning to the start of PA's own splendid survey of the various re-platformers. "But still - what's got you so upset about the subject? It's not as if Prando's runs a platform, is it?" "What do you mean we don't run a platform?" the chairman exclaimed. "What do you think our Eccentric operation does if it's not a platform?" "It may be best if I don't answer that question," I said. "So Prando's is a genuine vertical integrator the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

PA Working Lunch: Orbis on risk and return from the bottom up

PA Working Lunch: Orbis on risk and return from the bottom up

Join PA and Orbis on Wednesday for an informative online session

Professional Adviser
clock 20 January 2025 • 1 min read
Quilter's WealthSelect rebalances in response to bond market

Quilter's WealthSelect rebalances in response to bond market

Following recent government bond market performance

Isabel Baxter
clock 17 January 2025 • 1 min read
PA Awards 2025: Multi-asset shortlists revealed

PA Awards 2025: Multi-asset shortlists revealed

The industry’s best in balanced, high yield, adventurous and cautious funds

Professional Adviser
clock 15 January 2025 • 2 min read