Prando's Asset Management - Vertically challenged

The chairman unveils his Eccentric-UnIFAcation plan

Julian Marr
clock • 3 min read

"Please can we talk about literally anything else apart from platforms?" begged the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him last week.

"Fair enough," I said. "I've certainly had my fill of the subject this week - from the publication of the terms of reference of the FCA's market study on Monday morning to the start of PA's own splendid survey of the various re-platformers. "But still - what's got you so upset about the subject? It's not as if Prando's runs a platform, is it?" "What do you mean we don't run a platform?" the chairman exclaimed. "What do you think our Eccentric operation does if it's not a platform?" "It may be best if I don't answer that question," I said. "So Prando's is a genuine vertical integrator the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Into the Spider-Verse we go: Chris Justham assesses Trump Mk II

Into the Spider-Verse we go: Chris Justham assesses Trump Mk II

'The cognitive dissonance when your beliefs don't add up cause very real pain'

Chris Justham
clock 04 April 2025 • 3 min read
Investors hold back on equity exodus as they brace for Trump's next move

Investors hold back on equity exodus as they brace for Trump's next move

UK equity funds suffer

Linus Uhlig
clock 03 April 2025 • 2 min read
Darius McDermott: Are we seeing the end of US exceptionalism?

Darius McDermott: Are we seeing the end of US exceptionalism?

The Euro Stoxx 50 Index is up 10.8% since the start of the year

Darius McDermott
clock 03 April 2025 • 5 min read