Prando's Asset Management - Vertically challenged

The chairman unveils his Eccentric-UnIFAcation plan

Julian Marr
clock • 3 min read

"Please can we talk about literally anything else apart from platforms?" begged the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him last week.

"Fair enough," I said. "I've certainly had my fill of the subject this week - from the publication of the terms of reference of the FCA's market study on Monday morning to the start of PA's own splendid survey of the various re-platformers. "But still - what's got you so upset about the subject? It's not as if Prando's runs a platform, is it?" "What do you mean we don't run a platform?" the chairman exclaimed. "What do you think our Eccentric operation does if it's not a platform?" "It may be best if I don't answer that question," I said. "So Prando's is a genuine vertical integrator the...

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