Prando's Asset Management - Apathy rules UK

The chairman is pretty sure what IFA stands for

Julian Marr
clock • 3 min read

"Do you know your AERs from your LIBOR?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week. "I beg your pardon?" he replied.

"What sort of a greeting is that? And especially after going AWOL for the last two weeks." "I'm sorry," I apologised. "I've just been flat-out with roadshows and the launch of Multi-Asset Review." "The impending arrival of that intriguing sounding new publication notwithstanding, there was a time when you used to take all that sort of thing in your stride and never miss a meeting," the chairman pointed out. "I know," I sighed. "I guess some things just become a tedious and inevitable part of life - whether it be my slowing down in general or off-colour puns about annual equivalent rates ...

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