Prando's Asset Management - Research? Not 'Strictly'

The chairman reveals his latest new business venture

Julian Marr
clock • 3 min read

"Are we discussing your plans to cash in on a post-MiFID world of self-funded research?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week.

"You said last week you would expand further on a small business idea you'd had - unless, that is, something more exciting presented itself." "And has something more exciting presented itself?" replied the chairman, who was apparently in one of his awkward moods. "It would be nice to think so," I said. "But since you implied last time there was some connection between your plans and one of my favourite aspects of Prando's - the company's pioneering approach of employing non-human fund managers - I'm happy to plough on." "Ah, yes," smiled the chairman. "Our wonderful - and wonderfully ...

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