Advisers should speak to their children and millennials in their business about how they use technology to communicate - and listen to them, according to F&TRC director Ian McKenna.
Speaking to Informed Choice managing director and IFA Martin Bamford on PFS Festival Radio, he said advisers should listen to younger generations and use their insight to help shape advice businesses. "Advisers should talk to their children about how they use technology," he said. "Listen to them. Take the millennials in your business, whether they're your children or employees and listen to them about the how [they use technology to communicate]." McKenna said the industry must take care not to just have business designed by "white men in their 50s". He added: "The world is a very...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes