'Inevitable' consolidator AFH will absorb platform costs

'Only question is the timescale'

Victoria McKeever
clock • 2 min read

It is "inevitable" AFH will absorb platform costs, "the only question is the timescale over which that occurs", the firm's chief executive Alan Hudson has said.

Hudson (pictured) predicted the absorption of platform costs would occur across financial advice. He believed that as a natural result of industry consolidation, creating fewer but larger firms, platforms would then tailor their propositions accordingly. "The advice sector is very unusual because everything still seems to be priced based on how much the client has got rather than how much the business has got," Hudson commented. One of the reasons for this, he explained, was that platforms had built their businesses on the back of a sector of small advisory firms. Platforms could not ...

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