Octopus launches restricted advice firm to serve younger market

Two advisers so far

Hannah Godfrey
clock • 1 min read

Octopus is developing a restricted financial advice arm, Octopus Wealth. The business is in the early stages of its development, with two advisers currently servicing a small number of clients.

Octopus Wealth will offer face-to-face advice but heavily leverage technology to carry out the advice process. It will operate out of a different office to Octopus's London-based headquarters. Octopus said it was in the process of developing a new factfind technology designed to make the client onboarding process as simple and intuitive as possible. Once fully tested, the business said it would look to offer its tech solutions to advisers who might want to incorporate it into their businesses. Octopus said its new restricted business would aim to help reduce the UK's advice gap by enc...

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