'Unite as a sector' to regain confidence and trust - Keith Richards

‘Only takes one bad apple’

Sophie King
clock • 1 min read

Personal Finance Society (PFS) chief executive officer Keith Richards has called on financial advisers to "unite together" to build trust and confidence in the sector.

Addressing delegates at Professional Adviser's PA360 conference last week, Richards said he understood that, while it was important advisers shared their opposing views and frustrations, being united as a sector was vital to gain confidence and trusts from clients. Passion can sometimes come across as "defensive and critical", he argued, and, as a result, advisers who vocalised their frustrations could "unintentionally often bring the profession into disrepute". Referring to the British Steel Pension Scheme saga, Richards said the advice sector had a responsibility to regain trust, ev...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Impactful giving: How wealth advisers are adapting to rising demand

Impactful giving: How wealth advisers are adapting to rising demand

Adapting to the shifting values of the next generation of investors

Catherine Crowfoot
clock 03 December 2024 • 4 min read
The Adviser Incubator: Meet graduate Toby Barklem

The Adviser Incubator: Meet graduate Toby Barklem

An inside look at The Verve Foundation’s programme

Isabel Baxter
clock 03 December 2024 • 3 min read
Industry dismisses chancellor's Mansion House speech

Industry dismisses chancellor's Mansion House speech

Majority say it did not deliver a ‘forward-moving’ plan

Sahar Nazir
clock 03 December 2024 • 2 min read