St. James’s Place (SJP) has appointed brand agency Landor to work alongside it to support its brand thinking and development.
The appointment was chosen as part of a "holistic and ongoing project to further progress SJP's reputation". SJP's reputation arguably took a hit last year when The Sunday Times entered into a multi-month campaign against the advice giant, criticising its remuneration and benefits structure, and its fees. Tom Ellis: SJP revelations further place advice profession under spotlight Landor has worked with the likes of British Airways, global network Women Polical Leaders and American stocks and shares firm Standard & Poor. In the 1980s it created a graphic for British Airways that has ...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes