Is video conferencing the 'new norm' for advisers?

Aegon research

Adam Saville
clock • 2 min read

Two thirds of advisers have reported an increase in use of video calls since Covid-19 outbreak, according to research by Aegon.

The new research found that services such as Zoom and Skype have become a mainstay for 67% of financial advisers when talking to clients, however 27% of consumers said they would like to receive professional advice face-to-face.

Interestingly, the survey of 2000 individuals revealed that three quarters (73%) of financial advisers intend to keep using video conferencing more frequently once social distancing ends.

This has led Aegon to surmise that remote communication could play a more prominent role in financial services much like the way virtual GP consultations are changing the way healthcare is to be delivered post-Covd.

A recent report from AXA PPP found that UK business could save an estimated £1.5bn in lost working time through the usage of online GPs, and Aegon points towards similar cost-saving benefits of virtual financial advice going forward.

Despite this, the advisers surveyed did not dismiss the future of face-to-face meetings completely, with 71% saying they are still important. Especially for older clients - two in five over the age of 65 said they would prefer to postpone meetings until they could be done in person, compared to 18% of younger clients.

The researched also showed that four in five advisers (82%) believed that not all people are willing or able to cope with the technology of virtual meetings.

Virtual wealth check

Steven Cameron, pensions director at Aegon, said: "Lockdown restrictions and social distancing fundamentally changes the way we go around our daily lives and the way people access advice, be it medical or financial. There has been a big increase in virtual GP appointments and obtaining financial advice has also been turned on its head. In these hugely uncertain times, financial planning has never been more important, so it is great to see individuals and their advisers using new technologies to access advice.

"The big question is if these alternative approaches, which started as a necessity, become permanent by choice once the social distancing shackles are released.

"Our findings show that financial advice by video conferencing looks like being here to stay. For more tech savvy customers, it can offer convenience and time saving while also cutting costs. But meeting in a virtual world isn't suited to everyone and for many, can't replicate meeting in person. For some, the non-verbal signals both parties can pick up on if physically face to face may be difficult to replicate through a laptop screen."

More on Your profession

News editor's view: A week of acquisitions and consolidation

News editor's view: A week of acquisitions and consolidation

The news editor's Friday Night Takeaway from 11 April

Sahar Nazir
clock 14 April 2025 • 3 min read
London pushed out of top five wealthiest cities as millionaires exit

London pushed out of top five wealthiest cities as millionaires exit

Comes as Labour cracks down on non-doms

Sahar Nazir
clock 09 April 2025 • 1 min read
BoE governor assures chancellor that UK markets 'are functioning effectively'

BoE governor assures chancellor that UK markets 'are functioning effectively'

Banking system 'resilient'

Linus Uhlig
clock 09 April 2025 • 2 min read

In-depth

Sudden departures and a government review – what next for the FOS?

Sudden departures and a government review – what next for the FOS?

A look at the Ombudsman’s roadmap to modernisation

Isabel Baxter
clock 07 April 2025 • 6 min read
Advisers avoid 'knee-jerk' dismissal of US equities amid Trump's tariff shake-up

Advisers avoid 'knee-jerk' dismissal of US equities amid Trump's tariff shake-up

‘Although many market values have fallen, the fundamentals remain largely intact’

Isabel Baxter
clock 03 April 2025 • 5 min read
'A divisive and difficult topic': Advice firms on DE&I progress

'A divisive and difficult topic': Advice firms on DE&I progress

Industry shares thoughts on regulator’s adjustments

Isabel Baxter
clock 31 March 2025 • 6 min read