Advisers urged to make lifestyle integral to customer conversations

Sue Helmont, marketing director at AIG Life Limited, said the UK intermediary and protection sector should use the shared experience of living through a global pandemic to reinforce the value of financial advice and the availability of health and wellbeing services.                                                                                                           "I applaud the government for using its Better Health ad campaign to suggest this is a reset moment in life. People want to actively manage their health - as well as their wealth," said Helmont.  "What's great is this ...