Financial planning no longer 'taboo' topic

Lockdown sparks advice discussions

Jenna Brown
clock • 3 min read

Some 40% of people have discussed financial planning with family or friends in the past year as the topic becomes more mainstream, according to research.

AKG, which conducted in association with provider Canada Life, said the figure proved financial advice and planning was no longer a "taboo" subject. It added some 29% had reported chatting about the topic in the month preceding the survey pointing to the coronavirus pandemic and resulting lockdowns as catalysts for financial planning discussions. More than 1,000 consumers took part in the online study in the summer. However, the research also found 57% of people had not seen a financial adviser in the last five years. Canada Life urged adviser businesses to adapt and understand the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Female leadership disparity is a 'machine that needs to be fixed'

Female leadership disparity is a 'machine that needs to be fixed'

‘Any machine is calibrated in the spirit of its designer’

Isabel Baxter
clock 06 March 2025 • 3 min read
Amira Norris: 'You need to have an element of bravery to your career'

Amira Norris: 'You need to have an element of bravery to your career'

‘I never saw being a woman as a problem’

Jenna Brown
clock 06 March 2025 • 13 min read
Driving change in advice: The importance of visible female leadership

Driving change in advice: The importance of visible female leadership

Leveraging International Women’s Day to boost awareness of financial planning careers

Sahar Nazir
clock 06 March 2025 • 6 min read