Financial advisers are underestimating how interested their clients are in sustainable investing, according to James Adams, head of research at Boring Money.
Speaking at the Sustainable Investment Festival, Adams referred to research conducted by Boring Money, entitled the Great British Sustainable Savers Census, which shows that advisers believe around half of their clients are interested in ESG, while a survey of investors showed eight in ten would value a conversation on the topic. In both cases, the figure has increased from the previous year's survey, showing that interest and awareness of ESG is growing, but Adams said there is "still a gap", with advisers "tracking clients rather than leading" on ESG. "Chances are, your clients are ...
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