Perspective marketing head among group trying to raise £100k for charity in cycle challenge

Support for people with spinal cord injury

Julia Bahr
clock • 1 min read

Charles Penn, head of Perspective Group's marketing and business development activity, is taking part in a 193 mile/7,500 feet of climb cycle challenge over three days from 19 to 21 May 2022 in aid of Spinal Injuries Association (SIA), a charity supporting people with spinal cord injury.

Penn, who joined Perspective in 2018, said seven people every day suffer a spinal cord injury in the UK and will have to face the reality of a life that is changed irrevocably overnight. "SIA hopes to be there to support every single person facing that realisation," he said. "They can only do that with very generous support for adventurous fundraising challenges like this - their biggest one yet." A group of 40 from across the UK, including Penn's colleague Thomas Harrison, a financial planner at the firm, are aiming to raise at least £100,000. "The group includes a number of spinal c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Editor's view: When regulation fails to bite

Editor's view: When regulation fails to bite

The editor's Friday Night Takeaway from 13 December

Jen Frost
clock 13 December 2024 • 2 min read
PA360: Secure your place as adviser conference returns to London

PA360: Secure your place as adviser conference returns to London

Join us for practical insights on adapting to change and hear from Alastair Campbell

Professional Adviser
clock 12 December 2024 • 2 min read
What's in an advice firm's brand? Not a lot, it turns out

What's in an advice firm's brand? Not a lot, it turns out

'Businesses spend days, weeks, months even, agonising over their brand'

Justin Cash
clock 12 December 2024 • 4 min read