Growing demand for own-brand distribution among asset managers - Boring Money

‘Going direct is an obvious path to growth’

Ayesha Venkataraman
clock • 2 min read

Fund managers are eyeing up platforms and advice as ways to fight for the retail investor’s pocket, according to a report by Boring Money.

The Retail Distribution Report, published on Wednesday (4 May), charts the growth in direct investors since 2020, highlighting the success of platforms which develop their own-brand funds as passive investing continues to thrive. As a result, asset managers are struggling to maintain growth rates in high-margin products, the report revealed. "There are lots of boardroom discussions happening about where to find growth," said Holly Mackay, CEO of Boring Money. "High-margin private assets and infrastructure are finding strategic senior interest but these assets do not inherently suit re...

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