Canada Life has hired Catherine Goddard as its head of data, insight and customer relationship management (CRM).
Goddard joins from Aviva where she was head of data, insight and planning, and also led customer segmentation, econometrics, customer-led proposition build and innovation for the business. She has over 25 years' experience working in data science and insight-led roles and has worked in pensions, retirement and equity release for over 20 years of that time. Lara Bealing, marketing director at Canada Life said: "Cath is joining at such an exciting time for Canada Life as we continue our journey towards becoming a more purpose-driven and customer-led organisation. "Cath's significant exp...
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