PA360 North: Tech cannot replace relationships of trust

Industry experts debate the pros and cons of a hybrid work world

Julia Bahr
clock • 2 min read

It is very likely that the Covid-19 pandemic has fast forwarded the digitalisation of the industry, creating a challenge for financial planners in balancing the benefits of both worlds, adviser delegates at PA360 heard.

Speaking at PA360 North today (5 October) Unique Financial Planning managing director Philip Martin asked industry experts to explore how a hybrid world could drive growth. "For many clients a large part of their confidence in their investment still comes from that personal relationship," said Abrdn head of digital product management John Thompson.  "Technology makes processes more efficient so advisers can service and support more clients, but it can't replace the personal relationship, they have with them."  He added that when it comes to technology, adviser should ask their clie...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technical

Advisers say peers are not aware enough of client crypto use

Advisers say peers are not aware enough of client crypto use

Over 70% believe advisers are not aware enough client crypto use   

Isabel Baxter
clock 16 October 2023 • 2 min read
Defaqto deal to place adviser data hunt at the centre of DFM tech

Defaqto deal to place adviser data hunt at the centre of DFM tech

Engage and Centra platforms to incorporate new data from deal

Hope William-Smith
clock 31 August 2023 • 1 min read
SimplyBiz debuts regulatory activities tracking tool

SimplyBiz debuts regulatory activities tracking tool

Offering looks to bring together compliance considerations for advisers

Hope William-Smith
clock 13 March 2023 • 1 min read