Technology 'way, way behind' in terms of client experience

‘State of technology in the delivery of advice hasn't kept pace’ with other areas

Ayesha Venkataraman
clock • 4 min read

Client-facing technology is confusing and in need of more innovation, say advisers during a webinar hosted by Apricity.

The hour-long discussion on Friday (21 October),‘Reimagining financial advice for an ever-changing world', featured Timeline and Betafolio founder and chief executive Abraham Okusanya who called the client's experience of technology when using an adviser "just horrible". "My sense is that as an area that we are way, way behind as a profession, and indeed, as an industry, in terms of client experience is technology," he said. "I really think that the state of technology in the delivery of advice hasn't kept pace with the experience that clients have in other areas of their lives." Echo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

David Kennedy is currently serving an eight-year prison sentence

Sahar Nazir
clock 22 December 2025 • 1 min read
Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Higher proof-of-value demands and operational challenges keep private markets on margins of UK advice portfolios

Sahar Nazir
clock 19 December 2025 • 9 min read
Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Business development exec Lawrence Patrick joined charity The Mehiel Foundation

Professional Adviser
clock 19 December 2025 • 1 min read