Technology 'way, way behind' in terms of client experience

‘State of technology in the delivery of advice hasn't kept pace’ with other areas

Ayesha Venkataraman
clock • 4 min read

Client-facing technology is confusing and in need of more innovation, say advisers during a webinar hosted by Apricity.

The hour-long discussion on Friday (21 October),‘Reimagining financial advice for an ever-changing world', featured Timeline and Betafolio founder and chief executive Abraham Okusanya who called the client's experience of technology when using an adviser "just horrible". "My sense is that as an area that we are way, way behind as a profession, and indeed, as an industry, in terms of client experience is technology," he said. "I really think that the state of technology in the delivery of advice hasn't kept pace with the experience that clients have in other areas of their lives." Echo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Fundamentally' different advice profession risks reputational damage from football scandal

'Fundamentally' different advice profession risks reputational damage from football scandal

High profile advice incidents like V11 ‘damaging’

Isabel Baxter
clock 09 September 2025 • 3 min read
Angela Rayner resigns after ethics report finds warnings ignored on tax advice

Angela Rayner resigns after ethics report finds warnings ignored on tax advice

Following investigation

Sahar Nazir
clock 05 September 2025 • 2 min read
What will cryptocurrency regulation mean for financial advice?

What will cryptocurrency regulation mean for financial advice?

‘Regulation doesn’t automatically make something a sound investment’

Isabel Baxter
clock 05 September 2025 • 8 min read